For example: when using a scientific study as a source, the text is often written in a very dry, unfriendly way to readers outside of scientific fields. Therefore, using a paraphrasing tool is useful in altering a given text to fit a particular audience.
Sometimes, sources might be written at too high of a comprehension level, or conversely too low. The person or group of people consuming your content needs to be able to connect with what you’ve written and understand it.
When writing, the audience is an important factor.
